I picked up this book which has been lying around for quite some time now in my home, over the weekend. All these days what made me not pick this book was fear. Steve Jobs is the name which did this. However, when I started reading this book, I was totally engrossed. If I learned anything from this book, it would first be about perseverance. Other important things being steadfastness, innovation, intuitiveness, Selflessness and the courage. I would like to call Steve now, “The Intuitive Leader” and a powerful visionary.
Many interesting phrases used throughout this book like “Evangelizing Innovation, Pirates!Not the Navy, Holistic Product Development”. The excitement that is projected in the book is infectious.
Though I would have liked a story which builds up gradually. It was interesting in one way that the Author has segmented the book into different sections like “Tapping Talent, Rewarding, Brand Building etc”. The book goes back and forth between happenings in Steve’s life, not in a particular order. Once, I was left wondering if in this scenario, Steve had already met Steve Wozniak. Probably it is due to my lack of familiarity with the characters and their lives outside of this book.
The author, Jay Elliott, explains how Steve, the consumer himself understood the needs of consumer better and worked to satisfy their needs. The ultimate way of Steve unleashing his potential is when he decided to jump into retail – selling Apple’s product. He hired the right guy to do the job. This was one of the many examples of Steve’s excellent recruiting capabilities, as the author projected.
This is not to say Steve never had setbacks. He did have setbacks, including being away from Apple for a considerable amount of time. He was graceful about these as his focus never wavered from what he wanted to get to the consumer. He would make a come back to Apple as a CEO this time, while he was only leading Mac team while he left Apple.
Steve’s courage is another significant item to be discussed, when the author says Steve slashed down the number of products Apple was producing, though they were classic.
Very touching scenario was when Steve walked in to the factory to hand out $100 bills to the factory workers, when Apple first launched Macs. This is only one small part of the rewarding system that Steve setup for his people, the author says. Who would not want to be rewarded 🙂